Design with integrity Projects
PROJECT
Experiments
in Motion
“Experiments in Motion is a research initiative to develop new paradigms in the study of motion, mobility, and design. Conducted by the Columbia University Graduate School of Architecture, Planning and Preservation in partnership with Audi of America.”
— EXPERIMENTS IN MOTION WEBSITEABOUT During my time with Project Projects,
we collaborated with Columbia University
GSAPP and Audi of America. The byproduct:
Experiments in Motion, an experimental
brand identity and a family of websites.
It encouraged and celebrated the study
of motion, mobility, and design.
Beginning with a typographic identity
system, we played with what it means to
be in a state of motion. In both static
and animated forms, the letters moved
and inspired movement.
The websites helped aid the merging of
disciplines towards a shared goal of
gaining knowledge. It was powered by an
integrated system, part Tumblr, part
proprietary CMS.
WITH Project Projects
YEAR 2012
of motion, mobility, and design.
Beginning with a typographic identity
system, we played with what it means to
be in a state of motion. In both static
and animated forms, the letters moved
and inspired movement.
The websites helped aid the merging of
disciplines towards a shared goal of
gaining knowledge. It was powered by an
integrated system, part Tumblr, part
proprietary CMS.
WITH Project Projects
YEAR 2012