Design with integrity Projects
PROJECT
Nike
Tech Book
“It’s a win for Nike, and a good example of how a brand can create storytelling within a mobile platform.”
— MASHABLE
ABOUT Inspired by its paper predecessors,
Tech Book is the traditional fashion
lookbook evolved. As Nike Sportswear’s
first interactive and shoppable lookbook,
it provides Nike fans worldwide access
to the brand’s most current lifestyle
collections, their innovative technology,
and exclusive content featuring world-
class athletes.
Tech Book is the traditional fashion
lookbook evolved. As Nike Sportswear’s
first interactive and shoppable lookbook,
it provides Nike fans worldwide access
to the brand’s most current lifestyle
collections, their innovative technology,
and exclusive content featuring world-
class athletes.
The design of Tech Book — beginning with
the logo, and reflected in the minimal
UI and playful interactions — was
intended to unite and bring life to the
Nike Tech Pack and SneakerBoot
collections. Animated crosshairs,
justified typography and a restrained
color palette exude a style that is
bold, kinetic and modern.
Retaining curiosity was a primary
concern in our design process. The app
fosters intrigue by providing users
avenues for exploration. To do this,
we engineered a fluid and unorthodox
content model that encourages users to
wander, then rewards them when they do.
The full Tech Book experience spans
iOS, Android, and retail. The system is
designed to scale season to season,
according to the fluctuation of the
content. It was first deployed for
Fall/Holiday 2015 to over 30 countries
in 18 languages. The Spring 2016
release is out now.
WITH Huge/KingCoyle
AWARDS 2016 Webby Award Winner
Mobile Sites & Apps, Shopping
SEASONS FAHO15, SP16
URL nike.com/techbook